Thought leadership is a significant part of our business. Lighton And Friends does content marketing for advertisers in Package Design Magazine. We also do case studies, white papers and articles for clients including IBM/SPSS, Aon, Kaleidoscope and others. Our formula is designed to ignite the greatest interest: start with the pain…what are the trends and challenges impacting your business? That earns you the right to tell your story. Take a look.